Key keywords: Blue Bell new ice cream flavor, limited edition frozen treat, cookies and cream mint blend, 2024 summer snack launch, Texas-based ice cream brand, fan favorite flavor combination, dual-layer creamy ice cream, Blue Bell Twist Challenge Beloved regional ice cream brand Blue Bell has officially launched its highly anticipated new limited-edition flavor, Mint Cookies & Cream Twist, marking the first time the company has merged two of its top-selling core flavors into a single product. For over two years, Blue Bell’s product development team has collected feedback from more than 120,000 consumers across 18 states through in-store surveys and social media polls, and consistently found that classic Cookies & Cream and Mint Chocolate Chip ranked as the first and second most popular flavors among respondents of all age groups. Instead of simply mixing the two flavors into a single base, the brand designed a layered structure for the new treat: the bottom half features smooth, cool mint ice cream packed with small, semi-sweet chocolate flakes, while the top half is Blue Bell’s signature creamy vanilla ice cream loaded with large, crumbly vanilla cookie chunks, and a thin, crispy mint cookie crumble layer separates the two sections for an added textural boost. Like all Blue Bell products, the new flavor is made with fresh, locally sourced cow’s milk and cream from Texas dairy farms, contains no artificial flavors or preservatives, and is available in two formats: 16-ounce pints sold at major grocery stores, convenience stores and mass retailers across 23 states where Blue Bell distributes its products, and single-serve ice cream cones sold at participating fast food chains and amusement parks for a limited time. The brand has priced the pints at $3.29 each, in line with its standard limited-edition product pricing. Blue Bell’s marketing director announced in a press release last week that the company expects the new flavor to sell out within six weeks of its launch, noting that its 2023 limited-edition Birthday Cake Remix flavor sold out in just 21 days due to unprecedented consumer demand. To promote the launch, Blue Bell is running a social media campaign called the #BlueBellTwistChallenge, where consumers who post photos or videos of their own creative ways to serve the new flavor (including in milkshakes, ice cream sandwiches, or as a topping for brownies) will be entered to win a grand prize of free Blue Bell ice cream for an entire year, plus a custom branded ice cream cooler. Early taste tests from food influencers and local media outlets have been overwhelmingly positive, with many reviewers noting that the bright, fresh mint flavor balances the rich sweetness of the cookies and cream section perfectly, making the treat suitable even for consumers who usually find mint ice cream too overpowering.