Amazon Prime Video Cancels Wilmington-Based Original Series 'Coastal Lies' After One Season
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Amazon Prime Video announced on Wednesday that it has officially canceled its Wilmington, North Carolina-filmed original drama series "Coastal Lies" after only one 8-episode season, ending months of speculation about the show’s future among cast, crew and local fans. The series, which filmed entirely on location in Wilmington and surrounding New Hanover County between March and July 2023, was among the first major streaming productions to take advantage of North Carolina’s updated 25% tax credit for film and television projects launched in early 2023. Production teams hired more than 350 local crew members, cast over 1,200 local background actors, and injected an estimated $28 million into the local economy through location rentals, catering contracts, accommodation bookings and local supply purchases during its first season shoot.
Early critical reception for "Coastal Lies", a mystery drama following a group of small-town coastal residents hiding long-buried secrets, was largely positive, with a 78% fresh rating on Rotten Tomatoes and strong viewership numbers in the southeastern U.S. However, internal Amazon data shared in the official cancellation notice showed that global completion rates for the series fell 32% below the platform’s average for original drama releases, leading to the decision not to move forward with a second season.
A spokesperson for Amazon Prime Video noted in a public statement that the company remains committed to exploring future production opportunities in Wilmington, citing the region’s talented local crew base, diverse filming locations and supportive state film incentives as key draws for future projects. Producers for "Coastal Lies" told local media that they are currently shopping the series to other streaming platforms including Hulu and Apple TV+, in hopes of securing a renewal for a second season that would keep production rooted in Wilmington. Local film industry officials noted that the cancellation is a minor setback for the region’s growing production sector, which hosted 19 major film and TV projects in 2023, generating a record $420 million in local economic impact.
Featured Comments
As a local gaffer who worked 6 months on the Coastal Lies set, this cancellation is such a gut punch. We had an amazing crew, most of us based right here in Wilmington, and we were all counting on a second season to cover bills through the rest of the year. Now we’re all scrambling to find work on other productions that haven’t been cut yet. — Mike R., Wilmington resident and film crew member
I binged all 8 episodes of Coastal Lies in two days! It’s so refreshing to see a show that actually feels like the real coastal North Carolina, not some fake Hollywood version of small-town life. Amazon is so focused on chasing global viral hits that they don’t care about serving niche audiences who actually love these grounded, character-driven stories. — Sarah T., Raleigh, NC, Prime Video subscriber
This cancellation is perfectly in line with the broader streaming industry trend right now. Platforms are trimming their non-performing content left and right to cut costs as subscriber growth slows, even if a show has strong regional audience or critical praise. It’s a tough time for mid-budget original dramas that don’t have massive global appeal. — James L., media industry analyst, Los Angeles
I own a small coffee shop in downtown Wilmington that was the go-to spot for the Coastal Lies crew during filming. We saw a 40% jump in sales while they were in town, and a lot of fans even stopped by after the show premiered to visit spots they recognized. This cancellation doesn’t just hurt the film crew, it hurts all the small local businesses that benefited from the production being here. — Lisa M., Wilmington small business owner