Ravens to Unveil Highly Anticipated New Uniform Collection Ahead of 2024 NFL Regular Season
Key keywords: Baltimore Ravens, 2024 NFL new uniforms, Ravens jersey redesign, NFL team apparel launch, Ravens fan merchandise, M&T Bank Stadium uniform reveal, alternate matte black helmet, Ravens regular season gear, Birdland fan engagement
The Baltimore Ravens officially announced on Wednesday that they will debut their full new uniform collection at a public launch event held at M&T Bank Stadium on July 18, 2024, marking the team’s first full apparel refresh in 11 years. For nearly half a decade, Ravens fans across the Birdland community have voiced requests for updated designs that honor the franchise’s legacy while incorporating modern performance and aesthetic features, and team leadership confirmed the upcoming release was developed with direct input from over 12,000 season ticket holders, current players, and franchise legends.
The new collection includes three core uniform sets for regular season play, two alternate game day fits, and a limited-edition throwback set to celebrate the team’s 2000 Super Bowl victory. The signature home jersey retains the franchise’s iconic deep purple base, but adds subtle gold trim along the collar and sleeve cuffs, plus embroidered “Birdland” text inside the neckline and a stitched 1996 graphic on the lower hem to mark the year the franchise arrived in Baltimore. The away white jersey features a black gradient pattern on the sleeves, while the highly anticipated alternate matte black set pairs with a gloss black helmet emblazoned with a metallic gold raven logo, a design that received 92% positive feedback in fan surveys conducted last year.
Current franchise quarterback Lamar Jackson and Hall of Fame linebacker Ray Lewis are both scheduled to appear at the launch event, where they will model the new uniforms on stage and host a Q&A session with attending fans. All items from the new collection will be available for purchase immediately following the reveal via the Ravens’ official online store, M&T Bank Stadium merchandise outlets, and official NFL retail partners across Maryland. The first 1,000 fans to purchase any piece from the new uniform line on launch day will receive an exclusive limited-edition enamel pin featuring the new helmet design. Team officials confirmed the Ravens will wear the new home purple uniform for their 2024 regular season opener against the Kansas City Chiefs on September 5, giving fans their first chance to see the new gear in competitive play.
Featured Comments
Been waiting for this redesign for 5 whole years! The matte black alternate helmet is exactly what we’ve been begging for as a fanbase, I already set my alarm to cop the Lamar Jackson limited edition jersey the second it drops online. Birdland forever!
As a football apparel analyst who covers every NFL uniform refresh, this is easily the most well-executed redesign the league has seen in the past three years. The team balanced its iconic heritage perfectly with sleek, modern details that don’t feel overdone or like an unnecessary departure from the Ravens’ signature identity. Can’t wait to see these on the field in week 1.
I attended one of the fan feedback sessions last fall and submitted a note asking for the 1996 founding year detail to be added to the jersey hem, and they actually included it? That level of care for fan input is exactly why the Ravens have the most loyal fanbase in the entire NFL. I already pre-ordered three jerseys for my kids and I ahead of the reveal.
I’m cautiously optimistic after the 2019 uniform drop had really thin, fast-fading fabric, but the teaser clips the team posted last week look really solid. I’m heading to the M&T Bank Stadium reveal event to check the fabric quality in person before I drop $180 on a new jersey, but I love the design choices I’ve seen so far.