Key keywords: John Morgan, $100K political party naming contest, Florida new political party, Morgan & Morgan personal injury attorney, Florida independent political party, 2024 Florida elections, third party political movement Florida, Florida voter polarization Renowned Florida personal injury attorney John Morgan, founder of the nationwide Morgan & Morgan law firm famous for its "For the People" slogan, has launched a viral $100,000 contest asking members of the public to submit name ideas for his upcoming new independent political party in the state. The announcement, made via Morgan’s official social media channels and a press conference in Orlando last week, has sparked widespread conversation across Florida’s political landscape, as voters and analysts debate the potential impact of a major third party entering the state’s historically two-party-dominated election system. Morgan stated that his decision to form a new party stems from growing frustration with extreme polarization across both the Democratic and Republican parties, which he says have abandoned focus on core quality-of-life issues that matter most to everyday Floridians. Citing recent independent polling, Morgan noted that 61% of registered Florida voters believe neither major party adequately represents their priorities, including affordable housing, post-hurricane disaster recovery support, property insurance cost caps, public education funding, and access to low-cost healthcare. The naming contest is open to all Florida residents aged 18 and older, with submissions requiring a 100-word or less explanation of how the proposed name aligns with the new party’s core mission: prioritizing Florida residents’ needs over partisan ideological battles and special interest lobbying. Submissions are open through October 15, 2024, and will be reviewed by a panel including Morgan, former Republican and Democratic state legislators, Florida small business owners, and community advocacy leaders. The winning entry will be announced on November 4, 2024, with the $100,000 prize awarded as a one-time, post-tax payment. Morgan has pushed back against accusations that the contest is a publicity stunt for his law firm, noting that he has already committed $2 million of his personal funds to support the party’s signature-gathering effort to meet state registration requirements. Florida requires new political parties to collect valid signatures from at least 1% of all registered state voters, or roughly 135,000 signatures, to appear on state election ballots. Morgan confirmed that the campaign has already collected over 82,000 valid signatures as of last week, and is on track to complete registration by the end of 2024, with plans to field candidates for state legislature, U.S. House of Representatives, and governor races in the 2026 election cycle.