Key keywords: eBay Q1 2026 earnings, eBay Inc. 2026 first quarter results, eBay GMV 2026, eBay promoted listings revenue 2026, eBay active buyers 2026, eBay emerging markets expansion 2026, eBay 2026 full year financial outlook On April 22, 2026, eBay Inc. released its unaudited financial results for the first quarter ending March 31, 2026, outperforming consensus analyst estimates across all core metrics. The global e-commerce marketplace reported total quarterly revenue of $2.78 billion, marking a 12% year-over-year increase, compared to the Wall Street consensus forecast of $2.62 billion. Gross Merchandise Volume (GMV) for the quarter hit $19.4 billion, up 8% from the same period in 2025, exceeding the expected $18.7 billion. The biggest driver of growth in the quarter was the company’s advertising segment, with promoted listings revenue rising 21% year-over-year to $945 million, accounting for 34% of total quarterly revenue. eBay’s leadership attributed the ad revenue surge to the rollout of AI-powered targeted ad placement tools, which improved ad click-through rates by 18% and conversion rates by 14% compared to Q1 2025. The platform also reported a 3% year-over-year increase in global active buyers, reaching 138 million, ending four consecutive quarters of flat user growth. This user growth was primarily fueled by expansion into emerging markets, with GMV from Southeast Asia and Latin America rising 17% year-over-year, driven by localized payment options, regional language support, and targeted marketing campaigns for secondhand electronics and vintage apparel. Sustainability-focused categories continued to outperform the broader platform, with GMV for certified pre-owned electronics rising 28% year-over-year, and vintage fashion and home goods GMV rising 32%. The company also noted that its upgraded AI listing tools for sellers reduced average listing time by 40%, leading to a 9% increase in new active sellers joining the platform in the quarter. Operating margin for Q1 2026 came in at 28%, up 2 percentage points year-over-year, thanks to ongoing cost optimization efforts and higher-margin ad revenue growth. eBay’s CEO Jamie Iannone stated in the earnings call that “Our focus on the circular economy, AI-powered personalization for both buyers and sellers, and targeted expansion into high-growth emerging markets is delivering tangible, sustainable growth. We are well-positioned to build on this momentum through the rest of 2026.” For the full 2026 fiscal year, eBay raised its previous guidance, now projecting total revenue between $11.7 billion and $11.9 billion, and full-year GMV between $77 billion and $78 billion, up from the prior guidance of $11.2 billion to $11.5 billion in revenue and $74 billion to $76 billion in GMV.