Key keywords: Tubi, free streaming service, Parks Associates, U.S. streaming market, ad-supported streaming (FAST), cord-cutting consumers, streaming content library, streaming user penetration New data from leading consumer technology research firm Parks Associates confirms that Fox Corporation-owned Tubi is the most widely used free ad-supported streaming service (FAST) across U.S. households, according to its Q2 2024 national streaming trends report. The study surveyed over 12,000 U.S. internet households between March and May 2024, tracking monthly active usage across all paid and free streaming platforms. The report found that Tubi reaches 37% of U.S. streaming households on a monthly basis, outpacing close competitors including Paramount Global’s Pluto TV (31% penetration), Amazon’s Freevee (24%), and The Roku Channel (22%). This marks the third consecutive quarter that Tubi has held the top spot in the FAST category, with its user base growing 18% year-over-year, far faster than the overall FAST market growth rate of 9%. Industry analysts attribute Tubi’s leading position to several core strengths. First, its extensive content library of over 200,000 hours of on-demand programming, plus 400+ linear live channels, covers a wider range of niche and mainstream content than competing platforms, including classic 90s and 2000s sitcoms, independent films, recent theatrical blockbusters, and exclusive live sports rights for events including NBA G League games and select FIFA matches, secured via multi-year deals with major studios including Warner Bros. Discovery, Paramount Pictures, and Sony Pictures Entertainment. Second, Tubi’s user experience has resonated strongly with cost-conscious viewers: the platform does not require mandatory account creation to access most content, and its average ad load of 12 minutes per hour of programming is 25% lower than the FAST industry average of 16 minutes per hour. This performance comes amid a broader shift in U.S. streaming consumer behavior, as 62% of households report reducing their paid streaming subscriptions in the past 12 months to cut household costs, with free streaming platforms now accounting for 32% of total U.S. daily streaming watch time, per Parks Associates data. “Tubi’s consistent growth shows that doubling down on a pure free, ad-supported model without pushing users to paid tiers is a winning strategy in the current market,” said Parks Associates senior research director Kristen Hanich in a statement accompanying the report. “As households continue to prioritize value in their media spending, platforms that can balance high-quality content, low ad intrusiveness, and easy access will continue to capture share from both paid subscription services and smaller free competitors.”