NBC, ABC & CBS Evening News Ratings Surprise 2024: Which Network Posted Unexpected Double-Digit Viewership Growth?
Key keywords: NBC Evening News, ABC World News Tonight, CBS Evening News, 2024 U.S. broadcast news ratings, linear television news viewership, nightly news audience growth, presidential election news coverage, Nielsen media research
Nielsen released its Q2 2024 U.S. broadcast evening news ratings report this week, delivering a major surprise to industry analysts who have long predicted consistent decline for linear nightly news programming amid widespread cord-cutting and the rise of digital and social media news platforms. For the first time in 12 years, one of the big three legacy networks posted double-digit year-over-year viewership growth, bucking broader industry trends and highlighting the ongoing relevance of traditional nightly news broadcasts during high-stakes news cycles.
ABC World News Tonight, anchored by David Muir, retained its long-held top spot in total viewership, drawing an average of 8.2 million total nightly viewers in Q2 2024, a 1% dip from the same period last year that analysts attribute to minor seasonal fluctuations rather than broader audience erosion. The program also held a narrow lead in total viewership among the 35-64 age demographic, a key group for consumer packaged goods and pharmaceutical advertisers. NBC Nightly News with Lester Holt held second place, averaging 6.9 million total viewers, a 2% year-over-year drop, though it maintained its long-running lead in the high-value 25-54 age demographic, with 1.2 million viewers in that group, a metric that has kept its ad revenue on par with top-rated ABC.
The biggest shock of the ratings cycle came from third-place CBS Evening News, anchored by Norah O'Donnell, which posted a 12% year-over-year increase in total viewership, hitting an average of 5.3 million nightly viewers for the quarter, its highest Q2 audience since 2018. It also saw a 7% jump in the 25-54 demographic, outpacing both its competitors by wide margins in growth metrics. Industry analysts attribute CBS's unexpected growth to two core factors: first, its intensive on-the-ground coverage of the 2024 presidential election swing states, including exclusive interviews with both major party candidates and extended segments focused on voter concerns in battleground regions that resonated with audiences outside of coastal media hubs. Second, its consistent, in-depth reporting on the ongoing Israel-Hamas conflict and the war in Ukraine, which drew in viewers seeking reliable, long-form context that short-form social media news content often fails to provide. The ratings surprise also comes amid a broader rebound in broadcast news viewership tied to the 2024 election cycle, with combined viewership for the big three evening news programs up 2% year-over-year in Q2, reversing three consecutive years of quarterly audience declines. Network executives note that while digital news consumption continues to rise, viewers still turn to legacy evening news broadcasts for trusted, curated coverage during major national and global events, a trend that is expected to continue through the November general election.
Featured Comments
As a media analyst who has covered broadcast news for 15 years, I never thought I'd see double-digit growth from any of the big three evening newscasts at this point. CBS's focus on swing state voter coverage is a really smart niche play that none of its competitors are leaning into as heavily, so this growth feels well-earned.
I used to get all my news from TikTok and Instagram, but during this election cycle I got so tired of conflicting takes and out-of-context clips that I started watching CBS Evening News every night. I'm definitely not surprised their ratings are up, their coverage feels fair and they actually explain the background of stories instead of just giving hot takes.
This ratings report blows up the narrative that linear news is completely dead. The big three still have massive reach, especially among older audiences, but CBS's growth in the 25-54 demo proves that there's still an audience for high-quality, long-form news among younger viewers if networks are willing to invest in coverage that matters to them.
It's interesting to see ABC still holding the top spot even with a small dip, but CBS's growth is the real story here. I'm curious if they can sustain this momentum after the election, or if this is just a temporary bump tied to election and global conflict coverage.