Opinion | California’s plan to block the Paramount merger is going to flop
Key keywords: Paramount Global merger, California Department of Justice, Skydance Media acquisition, federal antitrust law, media consolidation, streaming market competition, Paramount Global shareholders, US merger regulation
In a high-profile announcement last week, California Attorney General Rob Bonta unveiled a lawsuit seeking to block the proposed $26 billion merger between Paramount Global and Skydance Media, framing the move as a necessary step to protect California consumers from rising streaming costs, prevent mass layoffs in the state’s entertainment sector, and curb harmful media consolidation. However, multiple legal and industry analysts agree that the state’s effort is almost certain to fail, for a host of well-documented reasons.
First, federal antitrust jurisdiction takes clear precedence over state-level challenges for large multi-state corporate transactions, per decades of U.S. Supreme Court precedent. The U.S. Department of Justice (DOJ) already completed a thorough 6-month review of the proposed merger earlier this year, and declined to file a challenge, concluding that the combined entity would not pose a meaningful threat to market competition. California’s lawsuit relies on a narrow interpretation of state antitrust laws that has been repeatedly struck down in federal court when applied to national corporate mergers, most recently in the state’s failed 2023 effort to block the Microsoft-Activision Blizzard acquisition.
Second, the state’s core claims of anti-competitive harm do not hold up under basic scrutiny. The combined Paramount-Skydance entity would hold less than 7% of the U.S. streaming market share, trailing far behind leaders Netflix (22%), Disney+ (18%), Amazon Prime Video (14%), and Apple TV+ (11%). There is no evidence that the merger would give the company enough pricing power to raise costs for consumers, especially given the low switching costs for streaming subscribers and the constant influx of new free and paid content options from independent studios and tech platforms. The state’s claim that the merger would lead to 1,000+ job cuts in California also ignores the fact that Paramount is already facing imminent bankruptcy if the transaction falls through, a scenario that would put more than 15,000 California-based employees at risk of losing their jobs, according to internal Paramount financial filings.
Third, the merger has already received overwhelming support from Paramount Global shareholders, with more than 78% of voting shares approving the transaction last month. Legal experts note that state regulators have very little authority to override a properly approved shareholder vote for a publicly traded company unless they can prove clear fraud or malfeasance, which California has not alleged in its lawsuit. Industry insiders estimate that the state’s lawsuit will take at least 18 months to litigate, and will cost California taxpayers an estimated $12 million in legal fees, with a less than 10% chance of success, per a recent analysis by the University of California, Berkeley’s School of Law.
Featured Comments
As an antitrust attorney with 12 years of experience litigating media merger cases, I fully agree with this take. California’s DOJ is overreaching here by ignoring longstanding precedent that federal antitrust regulators have sole purview over large cross-state media transactions. The state has not presented any concrete evidence that the merger would raise prices for California consumers, given how saturated the streaming market already is.
As a media industry analyst covering the streaming space, I think California’s move is purely political grandstanding. Paramount is on the brink of collapse if this merger falls through—we’d lose thousands of jobs in the state’s production sector entirely instead of the 500 or so layoffs the state is citing as a downside of the deal. Blocking the merger hurts California workers more than it helps them.
As a California resident who subscribes to 4 different streaming services, I don’t buy the state’s argument that this merger will make content more expensive. Paramount+ has been raising prices every year even without the merger, and there are so many other options if their prices go up too much. The state should focus on real issues like housing affordability instead of wasting taxpayer money on a lawsuit they’re definitely going to lose.